SOCIAL CONTENT MANAGER

(Social-first Strategy • Content System • Team Leadership)

Your Role

You are a key force in ZEE’s Social team who turns sharp social observations into platform-native ideas, content systems, and campaigns people actually engage with.

This role owns the social value of the work: making sure every project has a clear social approach, strong content direction, relevant platform thinking, and high-quality content output.

You will work closely with the Social Performance Team to ensure ideas are not only engaging, but also feasible, KPI-relevant, and executable.

What you’ll own

• Build social-first approaches, content plans, and platform strategies that align with marcom objectives and audience behavior.
• Turn insights into execution: define social territories, content pillars, channel roles, creator/content roles, asset flow, and rollout timing.
• Lead content thinking across key platforms, with strong understanding of Facebook, TikTok, Threads, Instagram, and emerging social behaviors.
• Co-create with Creative and Planning teams to turn social observations into strong social-first content routes.
• Set and maintain a high quality bar for social content, including content angles, captions, scripts, formats, visual quality, and content calendars.
• Guide content execution to ensure work is on brief, on platform, on time, and up to ZEE’s standard.
• Partner closely with Social Performance Team to make sure content ideas can support KPI objectives and campaign mechanics.
• Review audience reactions and content performance to improve future content direction.
• Supervise and guide team members to ensure strong content thinking, workflow, accountability, and development.
• Proactively flag content risks, quality issues, workload concerns, and opportunities to the Director.

The “green flags” for this position

• You can turn a client brief into a clear, social-first approach.
• You know how to make ideas feel native to platforms, not just adapted from campaign assets.
• You can guide Creative, Account, KOL, and Performance teams on what makes content socially relevant.
• You can challenge and level up the people under you, not just “manage tasks”.
• You stay calm under pressure, make decisions with judgment, and keep output quality clean.

You can thrive at ZEE if you:

• Have strong experience in Social Planning, Content Strategy, Ideation, and Content Execution.
• Have 4+ years of agency-side experience, with at least 1,5 years in a similar manager / leadership-level role.
• Are confident leading multiple projects at once with solid prioritization and time management.
• Have real experience in team management and cross-functional collaboration.
• Can present ideas persuasively, with both strategic logic and practical clarity.
• Stay updated on platform changes, creator culture, audience behavior, and new social formats.

Benefits

• A motivated, open, and fast-moving working environment.
• Competitive salary + performance-based bonus.
• Exclusive management-level benefit package.
• Social Insurance & Health Insurance as required by law.
• 24/7 private health insurance.
• The chance to build work that is not only well-executed, but genuinely social-first.

Time & Location

Address: 4 Floor, 342 Ba Trieu, Le Dai Hanh, Ha Noi
Time: 09:00 – 18:00, Monday – Friday